There are 43.0% of websites that use WordPress, In contrast, 2.3% of all websites use Wix. - W3TECH

Wix vs. WordPress: 6 Key Differences That Matter Most

1. SEO Potential of Wix Vs WordPress

When it comes to SEO, WordPress is the winner. Both are more than capable for smaller businesses, but WordPress is more scalable than Wix for businesses that aim to steadily grow over time.

2. Wix Vs WordPress: Features & Functionality

We’re going to call this one a tie. Wix is great for small stores or businesses because it includes many amazing basic features. Whereas, WordPress is great for large and medium-scale businesses as WordPress has a lot of features & functionalities to offer. The guaranteed compatibility of all Wix apps is a nice plus that helps to somewhat offset the advantage that WordPress has with its vast library of plugins.

3. Design & Layout in Wix Vs WordPress

WordPress is the winner here. As compared to Wix, WordPress offers a much wider selection of themes and layout options. Additionally, WordPress users can change themes with ease and give them as much personalization as they desire without any restrictions.

Source: Forbes Advisor

4. Wix vs WordPress for eCommerce

We’re calling this one a tie as well. Both have solid eCommerce functionality and can get the job done. WordPress has the advantage of more robust features while Wix has the advantage of being a bit easier to use for business owners who are starting out.

For a startup and small store Wix is good to use. But when we talk about growing or building a large-scale eCommerce store and you want a full-feature eCommerce solution WordPress + WooCommerce is a difficult combo to beat.

5. Designing in Wix Vs WordPress

When it comes to design, Wix is the overall winner. With its beautiful and simple-to-edit templates, Wix is great for design. WordPress is one of the best options for you if you feel comfortable building your website from a blank canvas. However, Wix generally makes it easier to design an attractive website.

If you are someone who isn’t completely sold on your design theme or likes to change up your aesthetic, the above statement probably does not apply to you. Since you can’t change your Wix design template after you’ve built your site, you may want to consider the flexibility of WordPress.

6. Cost of Wix Vs WordPress

WordPress beats Wix in its pricing plans due to its flexibility and because the long-term performance potential of WordPress sites exceeds Wix sites. This implies that compared to Wix costs, WordPress prices offer greater value in the long run.

Bottom Line

Which one do I have to choose? Both Wix and WordPress offer suitable website options for most users. With one, you pay one fee for both the website builder and host. The other is free, but you pay a separate hosting company. We suggest using WordPress if you need advanced customization options and choosing Wix if you want something that’s easy to use with no technical know-how.

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Source: Root and Branch